I also tried uploading with "Arduino as ISP" as the programmer, and received the following:
Arduino: 1.6.4 (Windows 7), Board: "Sanguino, ATmega1284 or ATmega1284P (16 MHz)"
C:\Program Files (x86)\Arduino\hardware\tools\avr/bin/avrdude -CC:\Program Files (x86)\Arduino\hardware\tools\avr/etc/avrdude.conf -v -patmega1284p -cstk500v1 -PCOM12 -b19200 -e -Ulock:w:0x3F:m -Uefuse:w:0xFD:m -Uhfuse:w:0xDE:m -Ulfuse:w:0xFF:m
avrdude: Version 6.0.1, compiled on Apr 15 2015 at 19:59:58
Copyright (c) 2000-2005 Brian Dean, [www.bdmicro.com]
Copyright (c) 2007-2009 Joerg Wunsch
System wide configuration file is "C:\Program Files (x86)\Arduino\hardware\tools\avr/etc/avrdude.conf"
Using Port : COM12
Using Programmer : stk500v1
Overriding Baud Rate : 19200
avrdude: stk500_recv(): programmer is not responding
avrdude: stk500_getsync() attempt 1 of 10: not in sync: resp=0x03
avrdude: stk500_recv(): programmer is not responding
avrdude: stk500_getsync() attempt 2 of 10: not in sync: resp=0x03
avrdude: stk500_recv(): programmer is not responding
avrdude: stk500_getsync() attempt 3 of 10: not in sync: resp=0x03
avrdude: stk500_recv(): programmer is not responding
avrdude: stk500_getsync() attempt 4 of 10: not in sync: resp=0x03
avrdude: stk500_recv(): programmer is not responding
avrdude: stk500_getsync() attempt 5 of 10: not in sync: resp=0x03
avrdude: stk500_recv(): programmer is not responding
avrdude: stk500_getsync() attempt 6 of 10: not in sync: resp=0x03
avrdude: stk500_recv(): programmer is not responding
avrdude: stk500_getsync() attempt 7 of 10: not in sync: resp=0x03
avrdude: stk500_recv(): programmer is not responding
avrdude: stk500_getsync() attempt 8 of 10: not in sync: resp=0x03
avrdude: stk500_recv(): programmer is not responding
avrdude: stk500_getsync() attempt 9 of 10: not in sync: resp=0x03
avrdude: stk500_recv(): programmer is not responding
avrdude: stk500_getsync() attempt 10 of 10: not in sync: resp=0x03
avrdude done. Thank you.
Problem uploading to board. See [www.arduino.cc] for suggestions.
Arduino and Sanguinololu have both been plugged and unplugged multiple times. Yes, this is the first use of the ISP Arduino.
Arduino: 1.6.4 (Windows 7), Board: "Sanguino, ATmega1284 or ATmega1284P (16 MHz)"
C:\Program Files (x86)\Arduino\hardware\tools\avr/bin/avrdude -CC:\Program Files (x86)\Arduino\hardware\tools\avr/etc/avrdude.conf -v -patmega1284p -cstk500v1 -PCOM12 -b19200 -e -Ulock:w:0x3F:m -Uefuse:w:0xFD:m -Uhfuse:w:0xDE:m -Ulfuse:w:0xFF:m
avrdude: Version 6.0.1, compiled on Apr 15 2015 at 19:59:58
Copyright (c) 2000-2005 Brian Dean, [www.bdmicro.com]
Copyright (c) 2007-2009 Joerg Wunsch
System wide configuration file is "C:\Program Files (x86)\Arduino\hardware\tools\avr/etc/avrdude.conf"
Using Port : COM12
Using Programmer : stk500v1
Overriding Baud Rate : 19200
avrdude: stk500_recv(): programmer is not responding
avrdude: stk500_getsync() attempt 1 of 10: not in sync: resp=0x03
avrdude: stk500_recv(): programmer is not responding
avrdude: stk500_getsync() attempt 2 of 10: not in sync: resp=0x03
avrdude: stk500_recv(): programmer is not responding
avrdude: stk500_getsync() attempt 3 of 10: not in sync: resp=0x03
avrdude: stk500_recv(): programmer is not responding
avrdude: stk500_getsync() attempt 4 of 10: not in sync: resp=0x03
avrdude: stk500_recv(): programmer is not responding
avrdude: stk500_getsync() attempt 5 of 10: not in sync: resp=0x03
avrdude: stk500_recv(): programmer is not responding
avrdude: stk500_getsync() attempt 6 of 10: not in sync: resp=0x03
avrdude: stk500_recv(): programmer is not responding
avrdude: stk500_getsync() attempt 7 of 10: not in sync: resp=0x03
avrdude: stk500_recv(): programmer is not responding
avrdude: stk500_getsync() attempt 8 of 10: not in sync: resp=0x03
avrdude: stk500_recv(): programmer is not responding
avrdude: stk500_getsync() attempt 9 of 10: not in sync: resp=0x03
avrdude: stk500_recv(): programmer is not responding
avrdude: stk500_getsync() attempt 10 of 10: not in sync: resp=0x03
avrdude done. Thank you.
Problem uploading to board. See [www.arduino.cc] for suggestions.
Arduino and Sanguinololu have both been plugged and unplugged multiple times. Yes, this is the first use of the ISP Arduino.